OTT

After years of anticipation, Anushka Sharma’s sports drama Chakda ’Xpress—inspired by the life and journey of legendary Indian fast bowler Jhulan Goswami—is reportedly nearing its long-awaited premiere on Netflix. Industry buzz suggests that the film, which marks Sharma’s return to the screen after a notable hiatus, could soon be finalized for streaming after multiple postponements. The project, initially announced to much fanfare, faced considerable production and release setbacks, triggering speculation among fans and analysts about its future.

This week’s OTT releases promise a captivating mix of political drama, survival thrillers, and literary reimaginings across major streaming platforms. From the much-awaited return of “Maharani Season 4” to the global sensation “Squid Game”, along with the darkly creative “Frankenstein” adaptation, viewers are in for a diverse cinematic treat. Streaming giants such as Netflix, SonyLIV, Prime Video, and Disney+ Hotstar are rolling out fresh content spanning multiple genres and languages.

October 2025 has emerged as a landmark month for OTT platforms, delivering an eclectic mix of content that spans high-octane thrillers, emotionally resonant dramas, and genre-defying narratives. From the cyber-thriller Weekend Club to the emotional drama The Signature, audiences have been treated to a variety of content that caters to a wide range of tastes. These releases not only showcase the evolving landscape of digital entertainment but also highlight the increasing investment in high-quality storytelling across genres.

After a successful theatrical run, Idli Kadai, starring Dhanush and Nithya Menen, is set to make its much-awaited debut on an OTT platform. Directed by a celebrated filmmaker known for blending humor with emotion, the film resonated with audiences for its heartfelt narrative and compelling performances. As streaming giants compete for exclusive releases, Idli Kadai’s arrival online is expected to attract strong viewership.

The much-awaited third season of The Family Man is set to make a powerful comeback, promising a gripping mix of high-stakes espionage, emotional drama, and socio-political intrigue. Starring Manoj Bajpayee in his critically acclaimed role as Srikant Tiwari, the upcoming season is expected to explore deeper personal conflicts against a backdrop of global threats.

Netflix Inc. has released its third-quarter earnings, reporting robust revenue growth but moderated subscriber additions, signaling a nuanced phase for the global streaming giant. Revenue for Q3 reached $8.5 billion, reflecting strong pricing strategies and international market expansion, while net subscriber growth slowed to 1.2 million, slightly below analyst expectations. The results underscore the evolving dynamics in the streaming sector, where competition from Disney+, Amazon Prime Video, and emerging regional platforms is intensifying.

Ekta Kapoor, the powerhouse of Indian entertainment, has successfully transitioned from dominating television screens to reshaping the digital streaming space. Her OTT platform has emerged as a significant player in India’s fast-evolving media landscape, offering a mix of bold storytelling, regional diversity, and innovative formats. With a deep understanding of audience psychology and shifting consumption patterns, Kapoor has redefined how Indian viewers engage with digital entertainment.

Bigg Boss 19 continues to assert its dominance as the most-watched reality show on OTT platforms, drawing unprecedented viewership and engagement across demographics. Its blend of drama, celebrity appeal, and high-stakes competition has cemented its position in India’s digital entertainment landscape. However, emerging shows like Rise & Fall are gradually capturing attention with their fresh storytelling and innovative formats, signaling a shift in audience preferences. As streaming platforms diversify content to cater to evolving tastes, the battle for viewer loyalty is intensifying.

"War 2," the high-octane spy thriller featuring Hrithik Roshan and Jr NTR, is poised to make its digital debut on Netflix on October 9, 2025. Directed by Ayan Mukerji, the film marks Jr NTR's first foray into Bollywood, portraying a formidable antagonist opposite Roshan's RAW agent. Following a successful theatrical run, "War 2" is set to stream in multiple languages, including Hindi, Telugu, and Tamil, offering audiences worldwide an opportunity to experience this action-packed saga from the comfort of their homes.

A Cinematic Milestone

Sivakarthikeyan’s latest film, Madharaasi, is set to premiere on Prime Video on October 1, marking a strategic move into the digital streaming space. The movie promises a blend of action, comedy, and drama, showcasing Sivakarthikeyan’s versatility and mass appeal. Early promotions highlight high-octane sequences, engaging storytelling, and strong ensemble performances. Analysts note that the direct-to-digital release reflects changing consumption patterns in India, with streaming platforms becoming crucial avenues for content distribution.