India’s leading fast-moving consumer goods (FMCG) companies — Hindustan Unilever Limited (HUL), Dabur India, and Godrej Consumer Products Limited (GCPL) — are intensifying their marketing and distribution strategies amid renewed optimism in consumer spending following the recent Goods and Services Tax (GST) realignment. With lower tax rates on key essentials and a shift in consumer sentiment toward discretionary purchases, the FMCG sector is preparing for a stronger growth phase.