Navratri

The festive spirit of Navratri illuminated the evening as Nita Ambani, philanthropist and cultural patron, joined devotees and performers at a grand garba celebration. Radiating grace and enthusiasm, she embraced the vibrancy of the nine-night festival, which honors Goddess Durga through music, dance, and devotion. Her presence added significance to the occasion, drawing attention not only to the beauty of India’s cultural traditions but also to the enduring spirit of community celebrations that bind people together during Navratri.

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India’s e-commerce market witnessed a remarkable spike in Navratri-related orders in 2025, with a 25% year-on-year increase in fashion and beauty products and a staggering 44% rise in agarbatti purchases, reflecting strong festive consumer sentiment. According to GoKwik, lehengas, ethnic wear, and lipsticks emerged as top-selling items, highlighting the significance of personal grooming and style during festival celebrations. The surge underscores the role of premiumization, digital adoption, and targeted marketing in shaping purchasing behavior.

Maha Ashtami, one of the most significant days of the Navratri festival, is observed with deep religious fervor across India. Falling on the eighth day of Navratri, this day is dedicated to Goddess Durga’s fierce form, symbolizing the triumph of good over evil. Devotees perform special rituals, prayers, and offerings to seek blessings for prosperity, protection, and spiritual growth. The observance is marked by elaborate temple ceremonies, fasting, and cultural festivities, reflecting both devotion and the vibrant cultural heritage of India.

The eighth day of Navratri, celebrated as Ashtami, holds profound spiritual significance as devotees worship Maa Mahagauri, the eighth manifestation of Goddess Durga. Known for her radiant beauty, purity, and divine grace, Maa Mahagauri symbolizes inner peace and serenity. On this day, worshippers observe sacred rituals, perform kanya pujan, and offer prayers to seek blessings of prosperity, wisdom, and protection. The auspicious occasion is also marked by specific muhurat timings, symbolic colors, and traditional bhog that hold immense cultural and religious importance.

This year, one of Kolkata’s prominent Durga Puja pandals is drawing attention not only for its artistic grandeur but also for its powerful social message. The theme emphasizes unity, collective responsibility, and societal harmony, blending religious devotion with civic consciousness. Organizers have designed immersive displays, intricate sculptures, and thought-provoking installations that encourage visitors to reflect on contemporary challenges while celebrating the cultural and spiritual essence of Durga Puja.