GI Tag

New Zealand is preparing to amend its legal framework to facilitate the registration and protection of Geographical Indication (GI) goods from India, marking a significant step in strengthening bilateral trade ties. The move is expected to provide Indian producers greater access to the New Zealand market while ensuring legal recognition for region-specific products such as agricultural goods, handicrafts and food items. Trade experts view the initiative as part of a broader effort to harmonize intellectual property standards and promote fair competition.

Sarsatia, a traditional sweet delicacy from Sambalpur in Odisha, is now seeking a Geographical Indication (GI) tag to protect its unique heritage and regional identity. Known for its distinct taste, texture, and preparation method, the sweet has been part of local culture for generations. Securing a GI tag would not only safeguard its authenticity but also enhance marketability, providing economic benefits to local producers.