Furniture Sector

German furniture fittings major Hettich has stepped up its expansion strategy in India by significantly widening its retail presence across Tamil Nadu. The move underscores the company’s confidence in the state’s growing housing market, rising disposable incomes and increasing demand for premium interior solutions. By deepening its dealer network and enhancing customer touchpoints, Hettich aims to improve accessibility to its products while reinforcing brand visibility in a key southern market.

IKEA, the Swedish home furnishings giant, has announced plans to significantly increase its sourcing from India, underscoring the country’s growing importance in the global retail and manufacturing supply chain. The move aligns with IKEA’s long-term strategy of expanding its presence in emerging markets while simultaneously diversifying supply sources to mitigate geopolitical risks and logistical disruptions.

Wooden Street, a prominent name in India's omnichannel furniture sector, has made a strategic foray into the competitive mattress industry with the launch of its proprietary brand, Penguin Sleep. Backed by proprietary Ergowave technology, the company expects the new vertical to contribute Rs. 200 crore in revenue over the next 24 to 36 months. With an existing retail network of over 100 stores and fresh capital infusion of Rs.