Fashion

Fashion e-commerce major Myntra has appointed Pramod Adiddam as its new chief technology officer, signaling a renewed focus on technology-led innovation and platform scalability. Adiddam, a seasoned technology leader with extensive experience in building large-scale digital ecosystems, will oversee Myntra’s engineering, data, and infrastructure functions. His appointment comes as the company sharpens its emphasis on personalization, artificial intelligence, and resilient supply-chain technology.

Myntra, one of India’s leading online fashion retailers, has announced the expansion of its rapid delivery service, M-Now, to Patna, Jaipur, Lucknow, and Ahmedabad. The initiative aims to provide customers with ultra-fast, same-day or next-day delivery, enhancing the shopping experience in both Tier-1 and Tier-2 cities. This strategic move reflects Myntra’s commitment to strengthening its last-mile logistics network and tapping into emerging urban markets.

Nykaa, the leading Indian beauty and personal care retailer, has posted a strong performance in the third quarter, with net profit soaring to Rs 63 crore. The surge reflects the company’s continued momentum in online and offline sales channels, coupled with strategic cost management and expanding product portfolios. Revenue growth was supported by a diversified customer base and innovative marketing strategies.

Arvind Fashions has moved to consolidate its position in India’s fast-growing youthwear market by acquiring Flipkart’s stake in Arvind Youth Brands. The transaction signals a strategic recalibration, giving Arvind Fashions greater operational control and sharper focus over a business segment aligned with evolving consumer preferences. Industry observers view the move as part of a broader push to streamline ownership structures, unlock long-term value and accelerate brand-led growth.

Former Miss Universe Harnaaz Sandhu has spoken candidly about her journey with the global pageant, offering insights into life beyond the crown and the responsibilities that accompany global recognition. Her reflections highlight the evolving role of beauty pageants, which increasingly emphasize advocacy, resilience and personal growth alongside traditional ideals. Sandhu’s perspective underscores how platforms like Miss Universe can shape conversations around representation, mental health and women’s empowerment.

Ray-Ban and Meta have launched the second-generation Ray-Ban Meta smart glasses in India, priced at Rs. 39,900, marking a significant step toward mainstreaming AI-powered wearable technology in the country. The updated model features a redesigned camera system, improved audio hardware, and integrated Meta AI capabilities that enable hands-free interactions. With enhanced recording quality, better comfort, and a broader focus on content creation and real-world productivity, the new lineup aims to appeal to tech-savvy consumers and early adopters seeking an immersive wearable experience.

Myntra is intensifying its push into fast-delivery fashion with M-Now, its quick-commerce initiative that already accounts for 10% of the platform’s total orders. As consumer demand for rapid fulfilment rises, the company plans to scale M-Now significantly, setting an ambitious target of four million orders in 2025. The expansion aims to strengthen Myntra’s competitive position against emerging quick-commerce platforms that are increasingly venturing into fashion and lifestyle products.

Fátima Bosch of Mexico won the Miss Universe 2025 crown in a dramatic finale, defeating other standout competitors amid a backdrop of controversy and resilience. The 25-year-old’s victory—her country’s fourth—came just weeks after a heated confrontation with a pageant executive, which triggered a walkout by fellow contestants. The top five included Praveenar Singh of Thailand (1st runner-up), Stephany Abasali of Venezuela, Ahtisa Manalo of the Philippines, and Olivia Yacé of Côte d’Ivoire. India’s Manika Vishwakarma reached the Top 30 but failed to make it into the decisive Top 12.

During a pivotal moment at the Miss Universe pageant, Indian contestant Manika Vishwakarma was posed the same question that catapulted Sushmita Sen to international fame in 1994. Demonstrating poise, clarity, and intellectual depth, Vishwakarma delivered an answer that resonated with judges and viewers alike, highlighting her confidence, articulation, and awareness of global issues. Her response reflects not only her personal convictions but also India’s evolving representation in international pageantry.

Bollywood superstar Salman Khan turned heads at Vikram Phadnis’ latest fashion show, walking the runway with his trademark charisma and effortless style. The event, a showcase of the designer’s luxurious collection, brought together prominent celebrities, media personalities, and industry influencers, highlighting the intersection of Bollywood glamour and high fashion. Salman’s appearance was widely praised for its energy, confidence, and sartorial elegance, reinforcing his enduring appeal in popular culture.