Vivo

Vivo is gearing up to introduce the V60 smartphone in India, aiming to strengthen its foothold in the premium mid-range segment. Expected to arrive with a refined design, powerful imaging capabilities, and a high-performance chipset, the V60 is positioned to appeal to both tech enthusiasts and style-conscious consumers. While the company has yet to confirm the exact launch date, industry insiders suggest the device may hit Indian shelves in the coming weeks. With competitive pricing anticipated in the Rs. 35,000–Rs.

Vivo has emerged as the top smartphone brand in India during the second quarter of 2025, surpassing long-standing competitors in one of the world’s largest and most competitive mobile markets. The brand's rise to the No. 1 position reflects a winning combination of aggressive retail expansion, strategic product launches across price segments, and an emphasis on localized innovation.

Vivo, the Chinese smartphone giant known for its hardware innovation, is reportedly preparing to expand its proprietary software platform, OriginOS, to international markets. Initially exclusive to Chinese users, OriginOS is expected to replace Funtouch OS in select global models, marking a significant shift in Vivo’s software strategy. This move reflects the brand’s ambition to unify its operating system experience and enhance its control over the user interface, performance optimization, and ecosystem integration.

Vivo has elevated the competitive stakes in India’s premium smartphone arena by launching two flagship Android devices: the X Fold5, a cutting-edge foldable, and the X200 FE, a feature-rich offering aimed at tech-savvy consumers. By integrating advanced display technologies, robust camera systems, and efficient processors, Vivo signals its intent to challenge entrenched rivals and capture discerning buyers.

Vivo is preparing to expand its footprint in India’s high-end smartphone market with the launch of two anticipated lineups: the X Fold 5 and the X200 FE series. Slated for introduction next week, these models underscore Vivo’s strategy to cement its presence in the premium and flagship categories, challenging established rivals. The X Fold 5 is expected to cater to tech enthusiasts seeking cutting-edge foldable innovation, while the X200 FE aims to attract consumers demanding flagship performance at more accessible price points.

Vivo is set to launch its new flagship smartphone, the Vivo T4 Ultra, in India soon. While the official launch date remains undisclosed, it has been confirmed that the device will be available for purchase via Flipkart. Expected to offer significant upgrades over its predecessor, the Vivo T3 Ultra, the T4 Ultra will feature a triple rear camera setup with a periscope telephoto lens capable of 100x digital zoom, a MediaTek Dimensity 9300 series chipset, and 90W fast charging.