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Sebi Proposes Expanded Roles for Asset Management Companies to Enhance Fund Distribution and Pension Services

By Parvati Das , 8 July 2025
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The Securities and Exchange Board of India (Sebi) has unveiled a set of proposed regulatory reforms aimed at broadening the operational scope of asset management companies (AMCs) and their subsidiaries. The draft framework would enable AMCs to provide ancillary services, including acting as Points of Presence (POP) for pension schemes and serving as global distributors of their funds. Sebi also contemplates relaxing the broad basing requirement for pooled funds, contingent on strict governance measures to mitigate conflict-of-interest risks. These proposals, currently open for public consultation until July 28, 2025, signify Sebi’s intent to foster greater efficiency and innovation in India’s asset management landscape while safeguarding investor interests.

Expanding AMC Service Spectrum: From Management to Distribution

Currently, AMCs and their subsidiaries are restricted to fund management and advisory services related to pooled investment funds. Sebi’s consultation paper proposes a significant paradigm shift, permitting subsidiaries of AMCs registered as pension fund managers to act as Points of Presence (POP) for pension schemes. This role involves facilitating investor enrollment and servicing under pension regulations stipulated by the Pension Fund Regulatory and Development Authority (PFRDA).

Notably, while AMC subsidiaries can presently act as POPs for direct pension plans, they are prohibited from receiving commissions or fees from investors or pension funds. The new framework aims to allow such compensation, provided that it does not undermine the interests of mutual fund investors. This change could enhance AMCs’ ability to deliver holistic services within the retirement savings ecosystem.

International Distribution: Opening Global Channels with Guardrails

Sebi’s proposal also seeks to enable AMCs to market and distribute direct mutual fund plans internationally through their overseas subsidiaries. However, it mandates that AMCs should not accept commissions or fees for distributing these direct plans, maintaining a fee-transparent environment for investors globally.

Further, the regulator contemplates permitting AMCs to distribute non-mutual fund schemes outside India, provided these schemes are managed or advised by the AMCs themselves. Such cross-border distribution would be subject to applicable legal and regulatory compliance in the relevant jurisdictions, thus balancing growth opportunities with prudential oversight.

Revisiting the Broad Basing Requirement for Pooled Funds

A crucial aspect of Sebi’s consultation revolves around the broad basing mandate, which requires pooled funds to have a diverse investor base to avoid conflicts of interest. The regulator is considering relaxing this rule for certain non-broad based pooled funds, conditional upon stringent governance and risk mitigation mechanisms.

Sebi acknowledges the potential challenges posed by this relaxation, including differential fee structures, resource diversion risks, front-running, insider trading, and adverse asset transfers that could disadvantage mutual fund investors. To counter these concerns, AMCs would be required to allocate resources proportionately to fees earned from such funds relative to mutual fund investor fees. Moreover, mutual fund investors should not bear costs associated with servicing mandates for non-broad based pooled funds.

This approach strives to strike a delicate balance—facilitating product innovation and flexibility while preserving robust investor protection standards.

Stakeholder Consultation and Forward Outlook

Sebi has invited public feedback on these proposals, with the comment period open until July 28, 2025. The consultation underscores the regulator’s commitment to collaborative policymaking that incorporates market participant perspectives and strengthens India’s asset management ecosystem.

If implemented, these reforms could enhance the competitive positioning of Indian AMCs in both domestic and global markets, driving efficiency, product diversity, and investor engagement. At the same time, they reflect Sebi’s vigilance in safeguarding against regulatory arbitrage and investor harm, especially given the complex risk profiles associated with pooled and non-mutual fund products.

Conclusion

Sebi’s proposed regulatory amendments mark a pivotal evolution in the operational latitude afforded to asset management companies. By enabling expanded service roles such as POP functions for pension schemes and global fund distribution, alongside calibrated relaxation of broad basing norms, the regulator is fostering an environment conducive to growth and innovation. The success of these measures will hinge on striking an optimal balance between market dynamism and investor protection—a challenge that Sebi appears poised to address with measured prudence.

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  • SEBI
  • AMC
  • Investment
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