Lohri, one of North India’s most cherished winter festivals, marks the end of the cold season and celebrates harvest, prosperity and community spirit. Observed with bonfires, traditional songs and shared sweets, the festival carries deep cultural and economic significance, particularly in agrarian regions. Beyond rituals, Lohri wishes and messages play a vital role in strengthening personal bonds, reinforcing social goodwill and expressing gratitude for abundance and new beginnings.