PNG Jewellers has announced the appointment of Bollywood actor Ranbir Kapoor as its new brand ambassador, signaling a strategic move to deepen its connection with younger, aspirational consumers while reinforcing its legacy appeal. The association is aimed at enhancing brand visibility across key markets and supporting the company’s expansion ambitions in India’s highly competitive jewellery sector. By aligning with a widely admired cultural icon, PNG Jewellers seeks to blend tradition with modernity, positioning itself as a contemporary yet trustworthy brand.