Pernod Ricard India

Pernod Ricard India has emerged as a clear leader in the country’s alcoholic beverages market, driven by strong demand across premium spirits and an expanding distribution footprint. Industry data indicate that the company has outperformed competitors by capitalizing on shifting consumer preferences toward higher-quality brands and consistent portfolio innovation. Analysts say the performance reflects a broader premiumization trend within India’s liquor market, supported by rising disposable incomes and urban consumption.

In a significant development for the Indian alcoholic beverages market, Tilaknagar Industries has acquired the highly popular Imperial Blue whisky brand from global spirits major Pernod Ricard. This acquisition marks a major step forward in Tilaknagar's ambition to scale its presence in India’s fast-growing mid-premium whisky segment. The deal is expected to provide a powerful growth engine for the company, enabling it to tap into Imperial Blue’s well-established distribution network, brand equity, and consumer loyalty.

The recently concluded free trade agreement (FTA) between India and the United Kingdom promises to reshape the dynamics of the alcoholic beverage market in India. French spirits conglomerate Pernod Ricard’s Indian subsidiary has announced its intent to pass on the benefits of reduced import duties to consumers, making premium Scotch whiskies more affordable. The agreement will see tariffs on UK-origin whisky and gin slashed from 150% to 40% over a decade.