Mahindra & Mahindra (M&M) witnessed a 25% increase in total vehicle sales in December 2025, reflecting robust consumer demand and strategic market positioning. The company sold 57,000 units compared with 45,600 units in the same month last year, with SUVs and utility vehicles driving growth. Analysts attribute the strong performance to a combination of product refreshes, competitive pricing, and expanding dealership networks across urban and semi-urban regions. Rising consumer confidence, coupled with improved financing options, also contributed to the surge.