KTM

KTM has strengthened its footprint in India’s booming premium motorcycle segment by launching two distinct variants under its adventure (ADV) motorcycle lineup. This strategic addition underscores the brand’s commitment to catering to diverse rider preferences—from long-distance touring enthusiasts to off-road adventurers—while tapping into a market projected to exceed Rs. 40,000 crore by the end of this decade.

In a decisive strategic move, Bajaj Auto Ltd has announced plans to become the majority stakeholder in Austrian motorcycle brand KTM, marking a new chapter in its global ambitions. Through its Dutch subsidiary, Bajaj Auto International Holdings BV (BAIHBV), the company has secured a €800 million (approximately Rs. 7,765 crore) debt package to help restructure KTM’s troubled finances. This transformative acquisition will see Bajaj evolve from a passive investor into the principal driver of KTM’s revival.