Amazon has launched significant discounts on Fitbit smartwatches and fitness trackers, aiming to capture consumer demand during the peak holiday shopping period. The promotions cover multiple models, from basic fitness trackers to advanced smartwatches, offering features like heart-rate monitoring, sleep tracking, step counting, and smartphone notifications. Analysts suggest that the initiative strengthens Amazon’s positioning in the wearable technology market while enabling Fitbit to expand its user base among budget-conscious consumers.