Radisson Hotel Group has announced the launch of a new property under its Radisson Individuals brand—D Square Statue of Unity Kevadia, a 91-key hotel strategically located near one of India’s most iconic tourist attractions in Gujarat. This opening marks a significant step in the group’s strategy to deepen its presence in high-growth leisure destinations across India. Positioned to cater to the increasing tourist influx at the Statue of Unity, the hotel aims to deliver a fusion of modern hospitality and local character, reinforcing Radisson’s focus on localized, premium experiences within the mid-to-upscale segment.
Strategic Expansion into High-Traffic Tourist Hubs
The launch of the D Square Statue of Unity Kevadia underscores Radisson Hotel Group’s broader vision to align its brand expansion with India's booming domestic tourism sector. Located in close proximity to the world’s tallest statue—the Statue of Unity, dedicated to Sardar Vallabhbhai Patel—the hotel is well-placed to capitalize on growing footfall to this site, which has rapidly evolved into a major national and international tourist destination.
By entering this market under the Radisson Individuals banner, the group continues to strengthen its asset-light growth strategy, which emphasizes franchising and strategic collaborations to accelerate footprint expansion across tier 2 and tier 3 locations.
Radisson Individuals: A Platform for Distinctive Local Experiences
Radisson Individuals, a relatively new sub-brand in the group’s global portfolio, is designed to integrate independently owned and operated hotels that maintain unique characteristics, while benefiting from Radisson’s global standards and distribution systems. The D Square Statue of Unity Kevadia exemplifies this blend—offering a property rooted in the local culture of Gujarat but delivering service quality, safety protocols, and digital infrastructure consistent with Radisson’s global hospitality benchmarks.
“This hotel offers a distinct blend of local character and modern hospitality, in line with our strategy to grow our portfolio in emerging leisure destinations across the country,” said Nikhil Sharma, Managing Director and COO of Radisson Hotel Group, South Asia.
Strengthening Footprint in Gujarat: A High-Potential Market
Gujarat has emerged as a key market for domestic and inbound tourism, driven by infrastructure development and high-profile projects like the Statue of Unity, the Gir National Park, and upcoming eco-tourism corridors. Radisson’s growing presence in the state reflects its recognition of Gujarat as a high-potential, underserved hospitality market, especially outside major urban centers.
With the opening of this 91-room hotel, Radisson is strategically aligning itself with the rising demand for quality accommodations in tourism-driven destinations. The property’s design and amenities are expected to cater not only to tourists and pilgrimage travelers but also to business and MICE (Meetings, Incentives, Conferences, and Exhibitions) clientele.
India Growth Strategy: Targeting Leisure-Led Demand
India is one of Radisson Hotel Group’s largest markets globally, with a diversified portfolio that spans over 100 operational hotels and many more in the pipeline. While metros and major business hubs remain critical, the group has sharpened its focus on leisure-led demand, especially in emerging locations with cultural, religious, or natural appeal.
The Statue of Unity, which has rapidly become one of India's top tourism landmarks since its inauguration, fits this strategy well. The surrounding Kevadia region has seen rapid infrastructure enhancements, including improved rail and road connectivity, tourism infrastructure, and eco-tourism experiences—all contributing to the region’s hospitality potential.
Outlook: Balancing Growth with Localization
Radisson’s decision to expand through flexible brand models like Radisson Individuals highlights the group's commitment to scalable and regionally adaptive growth. Instead of relying solely on one-size-fits-all development, the group is enabling properties like D Square to maintain regional identity while benefiting from global reach.
The opening of this hotel is not merely a commercial expansion—it is also a strategic signal that large hospitality players are now turning toward experiential and destination-driven travel trends. As India’s middle class travels more frequently and with greater expectations for quality and authenticity, brands that deliver both standardization and uniqueness are poised to lead.
Conclusion
With the opening of D Square Statue of Unity Kevadia, Radisson Hotel Group deepens its strategic footprint in Gujarat’s hospitality sector, tapping into a booming tourist corridor with rising economic relevance. The move reflects a broader industry trend: an embrace of culturally resonant, leisure-focused destinations beyond traditional urban centers. As demand for experiential domestic travel rises, Radisson’s agile expansion model positions it to capture significant value while empowering local operators to thrive under a global umbrella.
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