Quick Commerce

Swiggy has expanded its EatRight initiative to more than 50 cities, marking a strategic push into India’s fast-growing health and wellness food segment. The program aims to offer consumers greater access to nutritious, hygienically prepared meals through curated restaurant partnerships and standardized quality benchmarks. The expansion reflects shifting consumer preferences toward healthier eating habits and greater transparency in food preparation.

Vipin Kapooria has resigned from his role as chief financial officer of Blinkit, marking a significant leadership change at the quick-commerce company. The departure comes at a time when Blinkit is navigating an increasingly competitive market while focusing on operational efficiency and profitability. Kapooria’s exit is expected to prompt an internal review of financial strategy and succession planning.

Quick-commerce platform Zepto is reshaping India’s urban retail landscape with delivery times dipping to as low as 48 seconds in select markets in 2025. The milestone reflects the company’s aggressive investment in hyperlocal logistics, dark-store optimization and data-driven demand forecasting. Alongside record delivery speeds, Zepto’s app usage trends point to deeper customer engagement and rising order frequency.

India’s rapid-commerce ecosystem is undergoing a structural shift as 10-minute delivery services move from novelty to necessity. Once considered an urban convenience for impulse purchases, ultra-fast delivery is increasingly embedded in daily consumption patterns across metros and tier-1 cities. Driven by dense logistics networks, rising smartphone penetration and changing consumer expectations, quick commerce platforms are redefining supply chains and cost structures.

India’s food delivery sector is entering a decisive growth phase, driven by changing consumer habits, deeper internet penetration and improving unit economics, according to industry executives at leading platforms. Companies such as Swiggy and magicpin see sustained momentum as demand expands beyond metro cities into smaller urban centers. While competition remains intense, the focus has shifted from aggressive discounting to profitability, partnerships and customer retention.

Quick-commerce firm Zepto has taken a decisive step toward the public markets by filing confidential draft papers for an initial public offering valued at approximately Rs 11,000 crore. The move signals growing confidence among new-age consumer internet companies as capital markets show renewed openness to tech-led business models. By opting for a confidential filing, Zepto aims to retain strategic flexibility while fine-tuning its financials and growth narrative ahead of a potential listing.

Noice, the innovative tech-driven platform, has expanded into the quick commerce sector with the launch of its local foods delivery service. The initiative aims to connect consumers with fresh, regional food products, leveraging fast logistics and digital convenience. By integrating technology with local supply chains, Noice seeks to redefine urban food delivery, emphasizing freshness, speed, and accessibility.