Mattel, the iconic toy company behind Barbie, is charting a bold new course by partnering with OpenAI to incorporate artificial intelligence into toy design and fan engagement. The collaboration aims to unveil its first AI-powered product by year-end, encompassing both physical toys and immersive digital experiences. Beyond product innovation, Mattel is also integrating OpenAI’s enterprise tools like ChatGPT Enterprise to streamline internal operations and enhance creativity.