ITC Hotels has fortified its presence in Uttar Pradesh by signing an agreement to launch Welcomhotel in Vrindavan, marking a strategic expansion into a significant pilgrimage market. Situated along the Delhi-Agra Highway near the Noida International Airport, the new property will offer 120 rooms, enhancing the company’s portfolio in the region, which currently includes six hotels with 479 keys. This move reflects ITC’s recognition of the burgeoning domestic pilgrimage tourism sector, driven by travelers seeking culturally immersive and spiritually meaningful experiences.