Sundaram Home Finance, a subsidiary of Sundaram Finance Ltd., has reached a significant milestone by crossing Rs. 1,000 crore in disbursements in markets outside South India during FY 2024-25. The company’s strategic expansion beyond its traditional southern stronghold has driven this success, particularly in Maharashtra, Rajasthan, Madhya Pradesh, and Chhattisgarh. With total disbursements up 29% year-on-year to Rs. 6,517 crore, Sundaram Home Finance has doubled the share of non-south markets to 20% of its overall portfolio, underscoring a decisive shift towards pan-India growth.
Expanding Horizons: Nationwide Presence
Historically rooted in southern India, Sundaram Home Finance has been aggressively broadening its geographical reach. By tapping into markets in Maharashtra, Rajasthan, Madhya Pradesh, and more recently Chhattisgarh, the lender has successfully diversified its portfolio beyond traditional territories. This expansion aligns with the company’s vision of establishing a robust national footprint and meeting the growing demand for housing finance across the country.
Impressive Growth in Disbursements
For the fiscal year ending March 31, 2025, Sundaram Home Finance disbursed Rs. 6,517 crore nationwide, marking a substantial 29% increase compared to Rs. 5,039 crore in FY 2023-24. Disbursements from non-south regions alone crossed the Rs. 1,000 crore threshold, reflecting a surge in the company’s outreach and impact in newer geographies.
Managing Director D Lakshminarayanan expressed optimism about this achievement, stating, “Disbursements in the prime home finance segment crossing Rs. 1,000 crore last financial year in the non-southern market is an important milestone in our growth journey and a testament to our strategic focus of spreading our wings across the country.”
Strategic Focus and Future Plans
The company’s growth in these markets has been driven by strategic investments in branch expansions and workforce strengthening, resulting in over 50% year-on-year growth in non-south disbursements. Lakshminarayanan highlighted plans to build upon this momentum by consolidating presence in recently entered markets while exploring growth opportunities in new Tier II and Tier III towns.
For the current financial year, Sundaram Home Finance aims to achieve Rs. 1,500 crore in disbursements from non-south regions, a target that underscores the company’s intent to further entrench itself across India’s diverse housing finance landscape.
National Network and Customer Reach
Sundaram Home Finance now boasts over 150 branches across the country, offering a suite of products including home loans, plot loans, loans against property, and business loans tailored for traders and retailers. This expanded network enables the company to cater to a broader customer base, reinforcing its commitment to financial inclusion and supporting housing aspirations across India.
Conclusion: A Dynamic Growth Story
The milestone of Rs. 1,000 crore in non-south disbursements underscores Sundaram Home Finance’s successful pivot towards a more inclusive, nationwide presence. Backed by a strong distribution network and a strategic expansion blueprint, the company is poised to continue its upward trajectory, driving growth and empowering communities across India’s rapidly evolving housing finance sector.
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