Blinkit

Blinkit, India’s fast-commerce grocery platform, has officially discontinued its 10-minute delivery promise, signaling a shift in operational strategy amid rising costs and logistical pressures. The decision reflects challenges in maintaining hyper-fast delivery at scale, including higher fulfillment expenses and inventory management complexities. Analysts suggest that rival platforms such as Swiggy and Zepto may follow suit, adjusting expectations for ultra-rapid delivery. While the move may temper consumer convenience, it could improve unit economics and sustainability for the company.

Vipin Kapooria has resigned from his role as chief financial officer of Blinkit, marking a significant leadership change at the quick-commerce company. The departure comes at a time when Blinkit is navigating an increasingly competitive market while focusing on operational efficiency and profitability. Kapooria’s exit is expected to prompt an internal review of financial strategy and succession planning.

Eternal Industries Ltd. posted a robust profit of Rs. 65 crore in the second quarter, driven largely by its strategic partnership with Blinkit and strong operational performance. The company’s revenue growth reflects rising demand for its core products, coupled with expanded digital distribution channels. Analysts highlight that the collaboration with Blinkit has enhanced market reach and consumer engagement, supporting higher sales volumes. Eternal’s quarterly performance underscores the potential of synergistic partnerships in scaling revenue and profitability.

Eternal Ltd., the parent company of food delivery platform Zomato and quick-commerce arm Blinkit, has reached a new milestone in India’s equity markets. The firm’s market capitalisation has climbed to around Rs. 3.13 lakh crore, propelling it ahead of industrial heavyweight Tata Motors and luxury goods leader Titan. Despite a sharp drop in profitability, Eternal’s revenue surge—powered largely by Blinkit’s rapid expansion—has driven strong investor enthusiasm.

Airtel's highly anticipated SIM home delivery service in partnership with Blinkit has been temporarily halted, just days after its launch announcement. The Department of Telecommunications (DoT) raised concerns about the compliance with existing self-KYC norms, prompting the suspension. Initially launched with promises of delivering SIM cards within ten minutes to customers across 16 major cities, the service faced regulatory hurdles that have led to its suspension for the time being.

Bharti Airtel, one of India’s leading telecom providers, has launched a pioneering partnership with quick commerce platform Blinkit to deliver SIM cards to customers within 10 minutes—an industry-first move aimed at redefining customer convenience. Initially rolled out in 16 major Indian cities, the service includes prepaid, postpaid, and number portability options. At a nominal fee of Rs. 49, the SIM cards will be delivered directly to customers’ doorsteps, followed by a seamless Aadhaar-based activation process.