Hindustan Media Ventures (HMV) reported a steep 95% decline in net profit for the third quarter, reflecting mounting cost pressures, subdued advertising revenue, and evolving reader consumption patterns. The slowdown highlights the challenges facing traditional print media in balancing operational costs with declining print circulation, even as digital initiatives gain traction. Analysts note that while HMV continues to invest in digital platforms and diversification, near-term profitability remains under strain.