BMW India

BMW India recorded a robust 21% increase in its Q3 sales, reflecting strong consumer sentiment during the festive season. The luxury automaker sold a total of 5,412 units in the quarter, compared to 4,476 units in the same period last year. BMW attributes the growth to heightened demand for its new models, attractive festive offers, and expanding dealership reach. The performance underscores the resilience of the premium car segment in India, driven by aspirational buyers and improved financing options.

BMW India has announced a significant investment of Rs. 803 crore to expand its steel operations, reinforcing the company’s long-term commitment to India’s automotive sector. The move aims to strengthen the supply chain, enhance local manufacturing capabilities, and align with the government’s “Make in India” vision. By expanding domestic steel production, BMW intends to reduce reliance on imports, lower production costs, and accelerate innovation in vehicle design and sustainability.

BMW India has announced a price revision across its model range, effective September 1, with increases of up to 3 percent. The adjustment, applicable to both locally assembled and fully imported models, comes as the luxury automaker cites rising input costs, supply chain pressures, and currency fluctuations as key factors. The change reflects broader trends in the premium automotive segment, where manufacturers are recalibrating pricing strategies to maintain profitability while absorbing operational challenges.

BMW Group India has delivered a robust performance in the first half of 2025, reporting a 10% year-on-year increase in total passenger vehicle sales across its BMW and MINI brands, reaching 7,774 units. The company also recorded 2,569 motorcycle deliveries under the BMW Motorrad banner. Leading the charge was its luxury electric vehicle portfolio, which saw a staggering 234% growth, cementing BMW’s dominance in India’s nascent premium EV market.

BMW India has launched a customer-centric pricing initiative for its luxury electric flagship, the BMW i7. In a significant step aimed at removing regional disparities, the company has standardized the ex-showroom price of the i7 across all Indian states at Rs. 2.05 crore. The revised price includes registration charges, GST, and compensation cess—costs that typically vary by state and add complexity to luxury car purchases.

In a strategic move to safeguard buyer confidence amid evolving trade negotiations, BMW Group India has introduced a price protection offer for customers purchasing the UK-imported MINI 3-Door Cooper S. The initiative comes as India and the United Kingdom finalize a landmark Free Trade Agreement (FTA) that is expected to reduce import duties on automobiles. Under the limited-time scheme, valid for 180 days, BMW pledges to refund any price difference if tariffs are lowered post-purchase.

As the electric vehicle (EV) market in India experiences rapid growth, BMW Group India remains optimistic about its position, despite the anticipated competition from Tesla’s potential entry. The company has already made substantial inroads in the Indian EV market, with robust sales and a clear strategy to grow its EV segment further. BMW’s confidence in the sector stems from a belief that increased competition will only foster market expansion.