Aurika Residences Pvt. Ltd., a real estate firm based in Noida, has announced a Rs. 100 crore investment in a premium hospitality and retail project in Ayodhya, Uttar Pradesh. The development will feature 150 serviced suites, managed by Best Western Hotels, and 16,500 square feet of retail space. Strategically located on the spiritual 14 Koshi Parikrama Marg, the project is positioned to leverage the city’s exponential growth in religious tourism.