A new 2025 study by analytics firm Apteco has reignited the global conversation on digital privacy, revealing that leading mobile apps continue to collect vast amounts of personal information. Topping the list are Meta's social platforms—Facebook, Instagram, and Threads—followed by LinkedIn, Amazon Alexa, and YouTube. Using Apple’s “Data Linked to You” privacy labels as a benchmark, the report outlines the extent to which these apps gather data ranging from precise location and search history to payment details and personal identifiers.