JioHotstar has shattered records in live sports streaming during the ICC Men's Champions Trophy 2025, amassing over 540 crore views and 11,000 crore minutes of watch time. The tournament final, where India triumphed over New Zealand, recorded a staggering 124.2 crore views and reached a new peak concurrency of 6.12 crore viewers, surpassing the previous record of 5.9 crore set during the 2023 Cricket World Cup Final. With its multilingual coverage, deep market penetration, and cutting-edge digital strategy, JioHotstar has reinforced its dominance in India's rapidly evolving OTT sports landscape.
JioHotstar Redefines Live Streaming with Record-Breaking Viewership
Unprecedented Viewership Numbers
The ICC Men's Champions Trophy 2025 delivered 540+ crore total views, showcasing India’s insatiable appetite for cricket.
Viewers consumed an astonishing 11,000 crore minutes of watch time, setting a new benchmark for digital sports streaming.
The tournament’s final match, where India secured its third Champions Trophy title, drew 124.2 crore views, making it the most-watched cricket match in India's digital history.
Peak Concurrent Viewership Breaks All-Time Record
The India vs New Zealand final saw a record-breaking 6.12 crore concurrent viewers on JioHotstar.
This surpassed the previous high of 5.9 crore set during the 2023 Cricket World Cup final on Disney+ Hotstar.
The India vs Australia semi-final also achieved massive traction, driving the highest-ever single-day OTT subscriptions for any platform.
Regional and Connected TV Viewership Surges
Hindi-Speaking Regions Lead the Way
Viewership in Hindi-speaking states contributed over 38% of JioHotstar’s total traffic.
Leading states in terms of streaming consumption included Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana.
WiFi-Enabled Smart TVs See Explosive Growth
JioHotstar achieved an impressive 80% penetration on Connected TV (CTV) devices, highlighting the shift toward larger-screen sports consumption.
Maharashtra emerged as the top market for WiFi-enabled CTV streaming, reinforcing the state’s digital adoption trends.
Multi-Language Streaming Expands Reach
16 Feeds and 9 Languages Enhance Viewer Experience
For the first time in ICC tournament history, JioHotstar broadcasted matches across 16 different feeds, offering content in nine languages, including:
English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada.
Additionally, the platform introduced Indian Sign Language feeds and Audio Descriptive Commentary, making the sport more inclusive and accessible to diverse audiences.
The Impact of the Disney-Star and Viacom18 Merger
A Powerhouse in Digital Sports Streaming
The ICC Champions Trophy 2025 marked the first major cricket tournament broadcasted by JioStar, the entity formed by the USD 8.5 billion merger of Disney’s Star India with Reliance’s Viacom18.
The newly combined JioCinema and Hotstar ecosystem enabled seamless delivery, broader market penetration, and unparalleled engagement.
JioStar’s aggressive expansion strategy and technology-driven approach have solidified its position as India’s leading sports streaming platform.
Comments