Facebook’s grip on younger audiences is slipping — and the implications stretch far beyond social media. Data from Pew Research Center, Sprout Social, and Meta’s own reports confirm that teens and young adults are abandoning Facebook for TikTok, Instagram, and Snapchat. Meta is fighting back with creator incentives and product changes, but the cultural shift may be deeper than any algorithm tweak can fix.
Here’s what the latest numbers reveal — and why investors and marketers should pay close attention.
